cover image: The Indian Journal of Social Work  June 1949

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The Indian Journal of Social Work June 1949

1949

The building is divided in cubicles' -Though the brothel-keeper paYs the whole rent to the landlord private arrangement is made with him to issue individual receipts for the rooms in the names of each of the prostitutes Irving in the building. [...] He engaged the service of a famous publicity agent named Ivy Lee who started the experiment of taking the public into confidencP and succeeded within a brief period in turning the tide of public opinion in favour of the Rockefeller family and their industr. The Standard Oil Corporation of which Rockefeller was the controlling head reshaped its affairs and business policies and systematically pl [...] At whatever point a business enterprise impinges on the public consciousness it must seek to give its public relations the particular character which will conform to the objectives which it is pursuing." The new aspect of conducting industrial and business undertaking and the close relationship of business interests with public opinion developed considerably after the thirties and by the time of [...] The four previous stages were that of the production man the financier the era of state regulation and that of the salesman. [...] It is said that "if the elevation of the company's building is pleasing and fits into the environment or if the building and grounds are kept clean and in good repair they enhance thr reptation of the firm." Not only the employees but even the citizens point to such a firm with pride and a sense of honour.
development
Published in
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Segment Pages Author Actions
Frontmatter
i-365 Faculty of the Tata Institute of Social Sciences, Bombay view
Crusade Against Social Vice
1-8 G. R. Banerjee view
Definition and Scope of “Human Relations in Industry”
9-18 B. D. Chirputkar view
New Horizons in Child-Care
19-26 D. V. Kulkarni view
Professional Education for Social Work in Latin America
27-31 Robert Jones view
Huts and Houses in the Tropics
32-39 Jacob Crane view
Legal Aid to the Poor
40-50 J. C. Shah view
The Present Economic Situation
51-59 J. C. Kumarappa view
News and Notes
60-84 unknown view
Book Reviews
85-86 unknown view

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